Personal financial ecosystem
HDBank is committed to developing a comprehensive product ecosystem that covers the entire financial lifecycle of our customers from savings, payments, and consumer lending to investment and financial protection. The integration of multiple services on a single platform enables customers to conveniently access solutions tailored to each stage of their lives, while enhancing customer engagement and strengthening their relationship with our Bank.
Regarding funding mobilization, as of the end of 2025, total funding mobilization reached VND 445.6 trillion, representing a 33% increase compared to the end of 2024 (equivalent to a net increase of nearly VND 110 trillion), and achieving 105% of the planned target. Notably, the priority banking segment alone recorded a net increase of over VND 75 trillion in balances, nearly doubling the growth achieved in 2024. The “Billionaire Savings” program played a significant role in strengthening a stable funding base. In parallel, we actively advanced our strategy to improve funding structure by increasing the proportion of current account savings deposits (CASA), leveraging the SkyJoy ecosystem, the Agent Banking platform and transaction digitalization to optimize our long-term cost of funds.
In respect of retail lending, HDBank implemented a suite of priority credit solutions designed with flexibility to meet the specific needs of different retail customer segments. We proactively optimized our credit approval processes to eliminate operational bottlenecks, accelerate disbursement progress, and enhance capital accessibility for our customers. The end-to-end digitalization of the credit granting process (RLOS/CLOS) has significantly shortened turnaround time and boosted approval productivity. Our retail lending strategy remains focused on selective growth, prioritizing safe segments with sustainable profitability potential.
The SkyJoy loyalty program continued impressive trajectory in 2025, reaching 18 million members, including 5 million loyal customers. Reward points are accumulated through core financial products, including deposits, payments, cards, and credit products. Throughout the year, point redemption surged by over 400% compared to 2024, reflecting a profound deepening of customer engagement within the ecosystem.